Protector Pro will prepare you to enhance and protect your company's valuable reputation with ReputationU's years of experience and simple process.
Perfect for:
· C-Level executives (e.g., CEO, CIO, CFO, COO)
· Manager and senior level communication Professionals
· Professionals who council leadership
· HR professionals
· Senior customer relations managers
· Strategic Thinkers in Communication roles
· Professionals who are responsible for corporate culture
· Professionals responsible for digital communications
Protect Your Company's Most Valuable Asset..Its Reputation!
Course Curriculum
- Protector Pro Overview (9:21)
- Quiz Time! (0:10)
- Lesson 1: People, Product & Process (6:41)
- Quiz Time!
- Milestone 1: Reputation and Trust (7:37)
- Quiz Time!
- Milestone 2: 7 Steps of Reputation Protection (11:11)
- Quiz Time!
- Milestone 3: Roles & Responsibilities of the Reputation Protector (12:20)
- Quiz Time!
- Milestone 4: Corporate Reputation Best Practices (10:43)
- Quiz Time!
- Milestone 5: Reputation Monitoring & Measuring (8:36)
- Quiz Time!
- Overview: Reputation Vulnerabilities & Opportunities (7:02)
- Quiz Time!
- Milestone 1: Reputation Audit Part 1 (9:04)
- Quiz Time!
- Milestone 2: Reputation Audit Part 2 (10:46)
- Quiz Time!
- Milestone 3: Identifying Reputation Vulnerabilities & Risks (7:26)
- Quiz Time!
- Milestone 4: Seek Reputation Enhancement Opportunities (9:58)
- Quiz Time!
- Milestone 5: Reputation Enhancement & Protection Plan (8:58)
- Quiz Time!
- Overview: Crisis Planning & Training (6:06)
- Quiz Time!
- Milestone 1: The Crisis Plan Framework (14:24)
- Quiz Time!
- Milestone 2: The Crisis Response Team (CRT) (10:26)
- Quiz Time!
- Milestone 3: The Three Colors of Crisis (10:09)
- Quiz Time!
- Milestone 4: Communications During & After A Crisis (9:08)
- Quiz Time!
- Milestone 5: Train the Crisis Response Team & Simulate a Crisis (8:55)
- Quiz Time!
- Milestone 6: Best Practices of Crisis Management (7:41)
Hi, I’m Casey Boggs, your instructor.
Casey is the founder and president of the Reputation and Crisis management firm ReputationUs.
Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.
Casey also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Caseys was also a broadcast buyer for the national advertising agency Hal Riney & Partners.
Casey loves working with leaders and managers to create a plan on how to protect a company's reputation and prepare for the inevitable crisis that awaits.
Protector Pro courses start in the Fall of 2020. Get on the waiting list now for a discounted rate!
Be a Guardian
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Be Prepared
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Be Valuable
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